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In 1897, know then as the La Crosse Rubber Mill,  Lacrosse Footwear was founded with a dream and an idea.  The first product - rubber horse shoes.  Soon, with the need for modern footwear, La Crosse Rubber Mills shifted their attention to the perfection of hand crafted rubber over-shoes and Lacrosse Footwear was born.  These early rubber shoes were worn primarily in agriculture and various industries.